Delivering a Seamless Digital Identity Experience for the United Rugby Championship

Overview

The United Rugby Championship (URC) sought to modernise its customer identity and access management capabilities to support a growing digital ecosystem spanning websites, mobile applications, and its TV platform.

Partnering with Trevonix, URC aimed to replace its fragmented legacy setup with a centralised, scalable Customer Identity and Access Management (CIAM) solution built on the Auth0 Customer Identity Cloud. The initiative focused on providing a seamless registration, authentication, and secure profile management experience for over 16.5 M+ existing customers and future users.

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The Challenge

Prior to the project, URC faced several critical challenges regarding customer identity management:

Fragmented Identity Data: Customer accounts were distributed across multiple legacy systems, causing profile data inconsistencies and increasing operational complexity.

Duplicate Accounts: Users registered through different authentication methods over time, resulting in fragmented records and poor data quality.

Lack of Self-Service: The organisation lacked a unified self-service portal, making profile management difficult for users and increasing support team overhead.

Security & Integration Gaps: URC required stronger security controls, improved onboarding journeys, and a robust way to synchronise real-time customer data with downstream business systems and reporting platforms.

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The Solution

Trevonix designed and implemented a centralised Auth0 Customer Identity Cloud solution to serve as the single source of truth:

Unified Authentication Architecture: Configured a custom authentication domain and a branded login experience utilising Auth0 Universal Login across URC's website, iOS/Android mobile apps, and URC TV platform.

Modern Login & Account Linking: Introduced passwordless options (passkeys and biometrics) and implemented an intelligent account-linking strategy to automatically merge matching social and credential-based profiles.

Self-Service Portal: Developed a dedicated, secure profile management portal deployed under the URC domain structure so users could update preferences and settings independently.

Real-Time Event Streaming: Implemented webhook integrations and event streaming to automatically transmit real-time user lifecycle notifications (creation, updates, deletions) to their warehouse.

Automated Data Operations: Built a Node.js-based export utility to securely extract user data and generate structured Excel reports on demand for business intelligence.

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The Impact

Unified Omnichannel Experience:

Replaced fractured authentication silos with a consistent, modern login journey across all web, mobile, and TV applications.

Improved Data Integrity:

Eliminated duplicate records and enhanced reporting accuracy across the technical ecosystem through automated, intelligent account linking.

Reduced Support Overhead:

Shifted profile management to a secure, customer-led self-service portal under URC's primary domain.

Simplicity

Enhanced Security Posture:

Customer Satisfaction

Enhanced Security Posture:

Streamlined Enterprise Reporting:

Allowed URC to safely execute controlled, repeatable customer data exports to external business systems on demand.

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Companies we work with

"A tailored IAM solution delivered where others failed. Strong technical expertise, reliability, and a proactive approach resulted in a far more efficient system. Looking forward to future engagements."

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Director, Cybersecurity & Privacy

"Trevonix keeps us ahead of IAM trends and evolving compliance standards. Their expertise ensures we stay aligned with the latest technologies and industry protocols."

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“Trevonix brought strong domain expertise and best practices to transform legacy systems into scalable architecture. Their ability to deliver complex, end-to-end, multi-vendor solutions set them apart.”

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“Trevonix delivered seamless integration across legacy and modern systems. Their commitment to proof of concept and business continuity demonstrated real partnership and ensured a smooth implementation.”

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“Trevonix implemented a flexible, cloud-first identity platform in weeks, improving security and customer experience. Their work simplified our architecture and delivered progress we didn’t think possible in 12 months.”

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Digital Asset Management Company

“Trevonix combined deep expertise and best practices to modernise our legacy infrastructure into a scalable architecture. Their ability to deliver complex, multi-vendor systems made them the strongest value partner.”

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